Despite whatever meager recourses you have pledged so far, recognize at least this: by flubbing so spectacularly what could have been an extremely minor lapse in judgement and PR piece-of-cake, you have lost certainly not only me but also many others who would have otherwise been diligent patrons of your business, even despite the fact of how much we all enjoyed the movie whose rights, it is unfortunate, you have the right to distribute. Enjoy you your position on top of permanently lessened revenue.
Readers, you may find a fuller account of this situation and Magnet's translative bungling at Awards Daily (here) and at Icons of Fright (here) as well as some excerpts from those articles and their comments by other readers below:
"We’ve been made aware that there are several fans that don’t like the version of the subtitles on the DVD/BR. We had an alternate translation that we went with. Obviously a lot of fans thought we should have stuck with the original theatrical version. We are listening to the fans feedback, and going forward we will be manufacturing the discs with the subtitles from the theatrical version.
"There are no exchanges. We are going to make an alternate version available however. For those that wish to purchase a version with the theatrical subtitles, it will be called out in the tech specs box at the back/bottom of the package where it will list SUBTITLES: ENGLISH (Theatrical), SPANISH (Magnet, as quoted by John Brase, Awards Daily commenter, 30 March 2009 at 10:57am)."
"I agree with you[, Awards Daily]! It is rotten, and those responsible, from the stupid choice to go with the alternate subtitles when the original was perfectly fine to the refusal to replace the 'bad' copies are guilty of bad business practice all around. It makes one wonder how much Magnet/Magnolia understood the film (or should I simply say, 'film') themselves if they made that choice in the first place. They should have known how the alternate subtitles changed so much of the tone of the film. That they didn’t 'get it' until fans complained speaks volumes about them. They just seem to have been thinking about the quick buck they’d make by releasing 'that Swedish vampire movie everyone’s talking about'. It’s very cynical of them (rosieposie, Awards Daily commenter, 30 March 2009 at 12:42pm)."
"Thanks, rosieposie. I wasn’t directing my last comment at you, either. I appreciate you standing up for the issues I’m raising.
"Comments here at consumerist.com are covering all the angles. At the risk of incorrectly translating their intentions, I’ll try to summarize a few key points.
"1) It’s insulting that Magnolia felt it need to simplify an intelligent foreign film for American audiences by giving us a “See Dick Run” version for a 3rd grade reading level.
2) It’s crass for Magnolia to admit “we know fans are unhappy” and in the same press release say “tough luck”
3) In a few days the correct subtitle files will be all over the web (the movie already is — in standard and Blu-ray) so anybody who wants the movie critics saw last year can get the better version for free — while those who paid retail get the inferior version. Way to discourage piracy, Magnolia)
4) Isn’t one of the touted advantages of BD-Live supposed to enable ethernet upgrades and additional features to pre-existing purchases?
5) How many people who got burned buying this DVD will avoid buying Magnolia discs in the future?
6) There’s a disclaimer before pan-and-scan chop-jobs, apologizing for the movie on the screen not being what the filmmakers intended. Shouldn’t the filmmakers sue over having their movie rewritten by an untalented studio hireling?
"here’s an email address
dvd@magpictures.com
"You know, we’re not talking about Bride Wars. This is a Tickle-Me-Elmo version of a brilliant movie that made almost every Top 10 lists last year, as close to a modern classic as anything we’ve seen in months. Is it asking to much to give people a DVD that resembles the same movie a few of us were lucky enough to see in theaters or exclusive screeners? So the rest of the movie-going public can have the same experience (Ryan Adams, Awards Daily moderator, 30 March 2009 at 1:03pm)?"


